Process
- 01Discovery & redesign brief
- 02HTML design system & pages
- 03WordPress conversion
- 04QA, content, launch
The Home Outpost needed a redesign that felt like Colorado: staging proof, showroom presence, and collection paths without a cluttered first screen. We designed the experience in HTML, locking typography, sections, and CTAs before conversion.
WordPress delivery keeps listings, contact, and marketing pages editable. Roughly 90% of implementation was AI-assisted; QA focused on mobile layout, forms, and brand consistency from Vail to Aspen messaging.
The live site leads with story-driven hero copy, clear service entry points, and staged-home proof.
Highlights
- Staging + showroom + collections IA in one composition
- HTML prototype before WordPress build
- ~90% AI automation with human polish