Process
- 01Discovery & redesign brief
- 02HTML design system & pages
- 03WordPress conversion
- 04QA, content, launch
Medical Tourism Business serves facilitators, clinics, and lead buyers across a dense product catalog. The redesign clarified membership, certification, and lead paths with an HTML-first information architecture before any WordPress work.
Conversion into WordPress kept the marketing structure editable while preserving performance and lead capture. About 90% of the build used AI automation, with human review on messaging, forms, and SEO-critical pages.
The result is a calmer homepage narrative with clear CTAs for leads, certification, and agency launch.
Highlights
- Catalog-heavy IA simplified for facilitators and clinics
- HTML design system before WP conversion
- ~90% AI-assisted build with hands-on QA