Process
- 01Discovery & redesign brief
- 02HTML design system & pages
- 03WordPress conversion
- 04QA, content, launch
Jersey d’Or needed a sharper storefront for clubs, national teams, and retro lines. The redesign started in HTML to fix hierarchy, merchandising blocks, and conversion paths before touching WooCommerce.
WordPress + WooCommerce conversion preserved catalog flexibility while matching the designed UI. Roughly 90% of the implementation was AI-assisted, with human QA on product cards, cart flows, and multi-currency chrome.
The live shop leads with campaign heroes, wishlist modules, and clear category entry points.
Highlights
- E-commerce IA for clubs, nations, and retros
- HTML UI before WooCommerce conversion
- ~90% AI automation with checkout QA