Process
- 01Discovery & redesign brief
- 02HTML design system & pages
- 03WordPress conversion
- 04QA, content, launch
Coast Residences required a restrained waterfront story: place, residences, amenities, and enquire without sales clutter. The redesign began as HTML pages with editorial pacing and photography hierarchy.
WordPress conversion kept the marketing experience editable for the developer team while protecting performance. About 90% of the build used AI automation; QA covered registration forms, mobile media, and disclosure-safe copy.
The live site opens with land-meets-sea branding and clear registration paths for buyers and realtors.
Highlights
- Editorial waterfront marketing composition
- HTML design before WordPress conversion
- ~90% AI-assisted implementation