# Cleaning Service HTML Template — agent brief

Use with `public_html/demos/RULE.md` + Taste Skill (`design-taste-frontend`).  
Stack: HTML5 + CSS + vanilla JS only. Zero em-dashes / en-dash separators in copy.

## Product

| Field | Value |
|-------|--------|
| CPT title | Free Cleaning Service HTML Template |
| Slug | `cleaning-service` |
| Demo brand | **BrightNest Cleaning** (placeholder) |
| Industry | Residential + light commercial cleaning |
| Pages (each version) | Home, About, Services, Projects, Contact (Book a clean) |
| Ship shape | **3 versions × 5 palettes** |

Funnel: Google → `/free-html-templates/cleaning-service/` → Live demo → ZIP → Convert to WordPress CTA.

## Audience

Homeowners, busy professionals, Airbnb hosts, small offices, and property managers who need recurring cleans, move-out resets, and clear booking.

## Design Reads (declare before code)

**V1 Trust** — dials `5 / 4 / 5`  
Reading this as: local cleaning-service landing for homeowners who need a bookable crew today, with a trust-first conversion language, leaning toward native CSS + proof checklist (not three equal feature cards).

**V2 Premium** — dials `7 / 6 / 3`  
Reading this as: premium home-care brand for design-conscious homeowners, with a calm spa-adjacent image-led language, leaning toward full-bleed photography + airy spacing.

**V3 Editorial** — dials `8 / 5 / 4`  
Reading this as: facility / property-manager cleaning site for stakeholders who buy with checklists, with an asymmetric documentation language, leaning toward stack lists + scope intake.

## Layout locks

- One accent per palette; one radius system per version; no mid-page theme flips.
- Hero: ≤2-line headline, ≤20-word subtext, primary CTA in first viewport.
- Contact must differ: V1 form + urgency aside · V2 split consult · V3 scope intake grid.
- Ban: AI purple, mesh blobs, scroll cues, pills on images, fake dashboards, default 3-equal cards.

## Services IA (industry-specific)

Recurring home clean · Deep clean · Move-in / move-out · Office tidy · Airbnb turnover · Eco-friendly products option.

## Palettes (global)

| ID | Label | Primary | Accent | BG |
|----|-------|---------|--------|-----|
| 01 | Fresh Mint | `#0F766E` | `#1E3A5F` | `#F0F7F5` |
| 02 | Night Aqua | `#2DD4BF` | `#94A3B8` | `#0B1220` |
| 03 | Soft Sage | `#4F7A5A` | `#C4A574` | `#F3F5F1` |
| 04 | Sky Line | `#0369A1` | `#0F766E` | `#F0F7FB` |
| 05 | Citrus Clean | `#B45309` | `#0F766E` | `#F5F4F0` |

## Copy tone

Warm, practical, specific. Lead with outcomes (ready for guests, allergen-aware, keyed access, checklist closeout). No vague “sparkling results forever” fluff. No em-dashes.

## Deliverables checklist

1. Folder `demos/cleaning-service/` matching RULE layout.
2. Entry `index.html` defaults to V1.
3. Full page sets under `v1/` `v2/` `v3/` with distinct HTML (not CSS-only clones).
4. `palettes.css` + `manifest.json` versions + palettes.
5. Real images; CSS `url()` relative to stylesheet.
6. `thumbnail.jpg` of V1 home palette 01.
7. Sync CPT (rebuilds ZIP) + deploy.
